SERÉ SERÁ The Challenge In a world saturated with the virtual, our goal was to convey the authenticity and value of the in-person experience, highlighting human connection, tangible creativity, and hands-on learning. We needed to create an identity that celebrated the artisanal, the real, and the sensory, setting us apart from other platforms that focus …
ES DEHUMANOS The Challenge The challenge was to design the visual identity for a podcast that aims to speak from the heart, without the pretension of expertise, and focused on the human experience. The task involved visually translating the authenticity and sincerity that characterize the podcast conversations. Type of Project New Brand Industry Entertainment Location …
CHICK- ENIN’ The Challenge The task was to escape from the usual clichés, infusing the brand with distinctive freshness and irreverence. Being a new brand, we needed to make a strong entry into the market, with a proposal that offered something new to the public and not only that, but also connected with them beyond …
CARAO The Challenge Our task was to reflect the exceptional quality of cocoa-based products, highlighting the meticulousness of the artisanal process, and exalting the work of the hands that create these products. We needed to express elegance and exclusivity without falling into extravagance, thus achieving a brand that not only delights the palate but also …
MAS META The Challenge The challenge involved conceptualizing and developing visual identities for eight ventures located in the Meta department, Colombia. These projects are part of the MAS Program, a joint initiative between the ‘Universidad de los Andes’ and Ecopetrol. We were given a two-month deadline to carry out the comprehensive design of the corporate …
INKEIZ The Challenge The goal was to communicate the inherent speed and reliability of this service, reflecting efficiency without sacrificing trust. We needed to evoke that this platform was accessible to the young target audience, while also emphasizing the importance of conveying the security and experience that this platform/brand offers to its users. Type of …
LA SUPERIOR The Challenge It was an exciting challenge that required weaving the nostalgia of family recipes with the freshness of culinary innovation. It was a creative exercise aimed at capturing the very essence of the arepa: a delicious connection between past and present savored with every bite. Type of Project Rebranding Industry Food Location …
UP LAWYERS The Challenge The challenge lay in communicating how Uplawyers overcome the traditional limitations of universities and provide a learning experience that fills the existing gaps in student preparation. The task involved visually communicating the idea of a dynamic educational space geared towards the practical application of both hard and soft skills in a …
360 Y UNO The Challenge Our task was to create an identity that not only inspired managers and professionals but also resonated with anyone looking to unlock their potential as a leader in any facet of life, whether as a family parent or as the captain of their amateur soccer team. The complexity lay in …
TODO POR CONTAR The Challenge The challenge was to visually capture the diversity of initiatives that embrace the promotion of reading and the exchange of ideas. Designing an identity that expressed the narratives woven into Todo por Contar. Type of Project Branding Industry Education Location Colombia TODO POR CONTAR The Process “The joy of learning” …
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