UP
LAWYERS
The Challenge
The challenge lay in communicating how Uplawyers overcome the traditional limitations of universities and provide a learning experience that fills the existing gaps in student preparation. The task involved visually communicating the idea of a dynamic educational space geared towards the practical application of both hard and soft skills in a real-world work environment.
Type of Project
New Brand
Industry
Education
Location
Colombia
UP LAWYERS
The Process
Uplawyers aims to revolutionize how students learn and apply that knowledge in the professional world. Alongside the founders, we delved into and understood the nuances of their vision. Focusing on the strategic foundations we built brought clarity to the entire project. Powerful themes around curiosity, passion for law, and learning emerged as key emotive ideas.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
The visual identity system was structured to convey that balance between the disruptive and the academic, two concepts that laid the groundwork for designing the logo. The visual identity thus becomes a symbol of empowerment for lawyers, providing them with the necessary tools to stand out in the legal field, beyond university classrooms.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
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