CONS-
TANTINO
The Challenge
Our task was to design a visual identity that struck a balance between projecting a healthy style without falling into the commonplaces of the market, opening the door to a brand that aims to make a strong impact in the local market.
Type of Project
New Brand
Industry
Pets
Location
BOGOTÁ, Colombia
CONSTANTINO
The Process
The foundation of this branding was our research process and brand strategy designed for visionary brands seeking a unique strategic compass. By partnering with us, Constantino bet on innovation and set out to revolutionize the world of pet food.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
Not only did we design a logo, we created a character, Constantino, who is the protagonist of the different packaging, interacting with the ingredients of each flavor reference. We also designed an alphabet that served us for descriptors and titles. All of this framed within a unified graphic language that visually reflected what was built in the strategic phase.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
Packaging Design
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