The Challenge

Our task was to design a visual identity that struck a balance between projecting a healthy style without falling into the commonplaces of the market, opening the door to a brand that aims to make a strong impact in the local market.

Type of Project​

New Brand




BOGOTÁ, Colombia

The Process

The foundation of this branding was our research process and brand strategy designed for visionary brands seeking a unique strategic compass. By partnering with us, Constantino bet on innovation and set out to revolutionize the world of pet food.

What did we do?

Research and Analysis​

Brand DNA​

Brand Personality​

Tone of Voice​

The Result

Not only did we design a logo, we created a character, Constantino, who is the protagonist of the different packaging, interacting with the ingredients of each flavor reference. We also designed an alphabet that served us for descriptors and titles. All of this framed within a unified graphic language that visually reflected what was built in the strategic phase.

What did we do?

Brand Essence​

Mission, Vision, and Value Proposition​

Brand Look and Feel​

Packaging Design

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