COM-
PINCHE
The Challenge
Our mission was to challenge the conventional codes of healthy brands. We sought to stand out with a design that diverged from the expected, betting on originality and boldness to attract an audience looking for naturalness in a different, authentic, and fun way.
Type of Project
New Brand
Industry
Food
Location
MEDELLÍN, Colombia
COMPINCHE
The Process
We worked together with the company’s partners to delve into and understand the nuances of their vision, corporate culture, business objectives, and branding opportunities. Focusing on the strategic foundations brought clarity to the entire project. By defining the pillars of Compinche, we built not just a logo and packaging, but designed a brand.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
Starting from the logo design, we created a simple yet powerful symbol that openly communicates the protagonist of the brand’s products. Playing with an uncomplicated and fun personality, we created a rebellious identity within the competition, where the tone of voice also played a fundamental role in breaking away from the generic codes of this category.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Namig
Brand Look and Feel
Packaging Design
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