The Challenge

The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market but also communicated the value of the artisanal craftsmanship and the premium character of such a product.

Type of Project

New Brand





The Opportunity

We engaged in in-depth discussions and brand workshops to capture the essence of Albor. Through a cultural assessment and competitive environment research, our team gained a clear vision to lay the foundation for a refined value proposition and strategic direction.

What did we do?

Research and Analysis

Brand DNA

Brand Personality

Tone of Voice

The Result

We designed a visual identity that embodies the pillars of the strategy: a complete system, from the fonts and illustrations of native Colombian animals to a photographic style that speaks to the target audience without pretensions. All these elements are dynamic and were designed to pave the way for future expansion.

What did we do?

Brand Essence

Mission, Vision, and Value Proposition

Brand Look and Feel

Packaging Design

Illustration Design

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