ALBOR
The Challenge
The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market but also communicated the value of the artisanal craftsmanship and the premium character of such a product.
Type of Project
New Brand
Industry
Drinks
Location
Colombia
ALBOR
The Opportunity
We engaged in in-depth discussions and brand workshops to capture the essence of Albor. Through a cultural assessment and competitive environment research, our team gained a clear vision to lay the foundation for a refined value proposition and strategic direction.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
We designed a visual identity that embodies the pillars of the strategy: a complete system, from the fonts and illustrations of native Colombian animals to a photographic style that speaks to the target audience without pretensions. All these elements are dynamic and were designed to pave the way for future expansion.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
Packaging Design
Illustration Design
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