JOMIE
The Challenge
The challenge lay in visually communicating this dual mission: excellence in service and commitment to formal employment. This was no small task; we had to create a visual identity that conveyed the values and vision of a company seeking to become a brand.
Type of Project
New Brand
Industry
Grooming platform
Location
Colombia
JOMIE
The Oportunity
Establishing the pillars of a brand requires a methodical process. With an understanding of the business, the audience, the market, and the situation of people working informally in this sector, we managed to discern where Jomie should be headed as a brand. With this understanding and after structuring the strategy, we were able to design a coherent graphic identity.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
The visual identity was designed as an emblem of change, symbolizing the transition towards a model that not only offers exceptional cleaning services but also seeks to provide dignified and formalized jobs for the benefit of the community.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
UX/UI
Web Design
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