INKEIZ
The Challenge
The goal was to communicate the inherent speed and reliability of this service, reflecting efficiency without sacrificing trust. We needed to evoke that this platform was accessible to the young target audience, while also emphasizing the importance of conveying the security and experience that this platform/brand offers to its users.
Type of Project
New Brand
Industry
Insurance
Location
Colombia
INKEIZ
The Opportunity
Through deep research work and brand workshops, we understood the essence of Inkeiz. Working hand in hand with the company’s leaders, we managed to organize the ideas and turn them into the strategic foundations that guided our work and showed us the way for the development of Inkeiz’s visual identity.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
The logo, color palette, typographic choice, and graphic elements were carefully selected to convey the idea of a smooth and uncomplicated process. The visual identity became a beacon of visual security, emphasizing the accessibility and speed that defines the user experience in securing what they value most.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Naming
Brand Look and Feel
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