TODO POR
CONTAR
The Challenge
The challenge was to visually capture the diversity of initiatives that embrace the promotion of reading and the exchange of ideas. Designing an identity that expressed the narratives woven into Todo por Contar.
Type of Project
Branding
Industry
Education
Location
Colombia
TODO POR CONTAR
The Process
“The joy of learning” inspired our strategic, verbal, and creative work. Instead of focusing solely on the service’s features, no matter how incredible they are, we connected with the deeper meaning that provides the brand with a more emotional territory to play in.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
We designed a graphic universe that originates from a symbolic journey line that seamlessly weaves the entire Todo por Contar ecosystem. Like the journey of learning, this line is constantly in motion, inspiring the community to explore new intellectual horizons and strengthen the connection between people through the magic of shared stories.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
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