AMASSI The Challenge The challenge of developing a mass-market pizza brand in the Colombian market is particularly complex, given that the competition is dominated by sliced bread and flour tortillas. We needed to forge a young and fresh visual identity that would seduce Colombian consumers and invite them to explore new culinary options, thus challenging …
JUICIO The Challenge We needed to capture the rebellion, energy, and authenticity of those early rockers who challenged social conventions. The visual identity had to not only represent the delicious experience of the hamburgers but also pay homage to the idea that every bite is a declaration of independence, a reminder that rebellion always tastes …
DISCO- BOGOTÁ The Challenge We had to create an image that captured the nostalgic essence of the disco era while reflecting the originality and freshness of this young DJ’s musical proposal. The challenge was to unite two seemingly opposite worlds in a cohesive visual identity that evoked the energy and glamour of the 1960s dance …
COM- PINCHE The Challenge Our mission was to challenge the conventional codes of healthy brands. We sought to stand out with a design that diverged from the expected, betting on originality and boldness to attract an audience looking for naturalness in a different, authentic, and fun way. Type of Project New Brand Industry Food Location …
MUSSA The Challenge The challenge involved blending luxury with excitement. The idea was to capture the essence of elegance and adventure, creating an image that reflects both the sophistication of these luxury experiences and the unique camaraderie among women who share a passion for exploration, all under the essence and spirit of the 1960s… The …
HOUND SOCIETY The Challenge We needed to effectively communicate how Hound Society’s mission is to break down the taboos associated with male grooming and redefine classic, macho masculinity. The challenge was to break away from entrenched stereotypes, visually conveying a vision of masculinity that embraces authenticity and diversity through a sober and elegant aesthetic. Type …
CONS- TANTINO The Challenge Our task was to design a visual identity that struck a balance between projecting a healthy style without falling into the commonplaces of the market, opening the door to a brand that aims to make a strong impact in the local market. Type of Project New Brand Industry Pets Location BOGOTÁ, …
JOMIE The Challenge The challenge lay in visually communicating this dual mission: excellence in service and commitment to formal employment. This was no small task; we had to create a visual identity that conveyed the values and vision of a company seeking to become a brand. Type of Project New Brand Industry Grooming platform Location …
BABA´S HALAL The Challenge The challenge lay in the need to renew the image of Baba’s Halal without losing the essence and recognizable attributes that had already gained notoriety in the market. The challenge was to find the right balance between familiarity and innovation to ensure that the brand remained recognizable and, at the same …
SERÉ SERÁ The Challenge In a world saturated with the virtual, our goal was to convey the authenticity and value of the in-person experience, highlighting human connection, tangible creativity, and hands-on learning. We needed to create an identity that celebrated the artisanal, the real, and the sensory, setting us apart from other platforms that focus …
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