The Challenge

The challenge arose from the opportunity to communicate the transition from a smaller entity to a professional and expansive firm. It was about more than just a visual transformation; it’s the evolution from an individual passion to a serious business commitment to photographic excellence.

Type of Project





Bogotá, Colombia

The Process

Through a thorough assessment of the culture and vision of the founders, our team gained a concrete understanding of what this brand needed. This collaborative experience led us to design a solid and visionary strategy that took The Camis to another level as a company, and even more importantly, as a brand.

What did we do?

Research and Analysis

Brand DNA

Brand Personality​

Tone of Voice​

The Result

We designed a clear visual identity that embodied the transition from entrepreneurship to a company. The symbol is an abstraction of a camera lens, which in turn represents this new brand vision. Additionally, we designed a character that managed to balance the warm and human aspect that we couldn’t overlook. Even as The Camis was growing by leaps and bounds, the factor of closeness couldn’t be lost.

What did we do?

Brand Essence​

Mission, Vision, and Value Proposition​

Brand Look and Feel​

Illustration Design

Are you ready
to transform
your idea into a

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