THE
CAMIS
The Challenge
The challenge arose from the opportunity to communicate the transition from a smaller entity to a professional and expansive firm. It was about more than just a visual transformation; it’s the evolution from an individual passion to a serious business commitment to photographic excellence.
Type of Project
Rebranding
Industry
Photography
Location
Bogotá, Colombia
THE CAMIS
The Process
Through a thorough assessment of the culture and vision of the founders, our team gained a concrete understanding of what this brand needed. This collaborative experience led us to design a solid and visionary strategy that took The Camis to another level as a company, and even more importantly, as a brand.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
We designed a clear visual identity that embodied the transition from entrepreneurship to a company. The symbol is an abstraction of a camera lens, which in turn represents this new brand vision. Additionally, we designed a character that managed to balance the warm and human aspect that we couldn’t overlook. Even as The Camis was growing by leaps and bounds, the factor of closeness couldn’t be lost.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
Illustration Design
by El Taller del Sabueso © 2024