ES DE
HUMANOS
The Challenge
The challenge was to design the visual identity for a podcast that aims to speak from the heart, without the pretension of expertise, and focused on the human experience. The task involved visually translating the authenticity and sincerity that characterize the podcast conversations.
Type of Project
New Brand
Industry
Entertainment
Location
Colombia
ES DE HUMANOS
The Process
Starting from research work and extensive knowledge of the project, we designed the DNA, personality, and essence of “Es de Humanos.” With our team, we managed to map out the strategic routes for the brand’s decision-making in the short and long term. Finally, we translated all these guidelines into a coherent visual system.
Wha did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
We created a simple logo that symbolically communicates the imperfection of the human condition. With a vibrant color palette, a natural photographic style, and irregular graphic elements, we managed to reflect the closeness and spontaneity of the podcast. The visual identity thus becomes a visual reminder that genuine stories, shared from the heart, are the very essence of the human experience that this podcast seeks to explore.
Wha did we do?
Brand Essence
Mission, Vision, and Value Proposition
Namig
Brand Look and Feel
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