TERATOLAND

The Challenge

We needed to capture the disruption, energy and authenticity of the founder of Teratoland. The visual identity had to not only represent the rebellion of breaking out of the mold in a category where minimalism and genericism have become the rule, but also give visibility to color, bravery, what is different, what does not fit… That was our compass.

Type of Project

NEW BRAND

Industry

INTERIOR DESIGN

Location

Colombia

TERATOLAND

The Opportunity

We knew that the founder could not be the only one who found value in being the black sheep or the different “monster” in your circle, so under judicious market research and meticulous work to define the brand strategy, we managed to understand where Teratoland should go and what its graphic identity should be in order to communicate its essence.

What did we do?

We create a visual identity that reflects the fundamental pillars of the strategy. This comprehensive system ranges from carefully selected fonts and fresh, humorous illustrations to a fresh, youthful photography style that genuinely connects with the target audience. Each element was conceived with dynamism and flexibility, thinking about facilitating the growth and future expansion of the brand.

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

We designed a logo where we did not care as much about legibility, as we did about giving that perception of movement and rebellion, at the same time we created a simple and easy to remember monogram, it could be the “T”, a mushroom, an armchair, the truth is it can be anything and therein lies its power. We gave life to an insurgent identity that was proud to be the colorful sheep of the family.