GOURMART
The Challenge
We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence of the brand, while connecting with a conscious audience looking for practicality without sacrificing style or authenticity.
Type of Project
NEW BRAND
Industry
FOOD
Location
BELGIUM
GOURMART
The Opportunity
Through exhaustive market research, we identified graphic and strategic opportunities that allowed us to differentiate this brand from its competitors. Working hand in hand with the client, we define a strong brand personality and essence, designed to convey their values in an authentic and coherent way.
what did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Result
We redesigned the logo to reflect a premium personality without being luxury. From this design, we developed a distinctive and easily recognizable monogram that would evoke the naturalness of the product. Finally, we redesigned all packaging using a coherent and standardized graphic language, capable of communicating both the functional and emotional attributes of the brand.
What did we do?
Logo Redesign
Look & Feel
Packaging
by El Taller del Sabueso © 2025