JHONNY
RIVERA
The Challenge
Jhonny is an artist widely loved and recognized by a large audience in Colombia. The challenge was to give structure and graphic coherence to their brand, which until now lacked a clear and consistent visual identity. Our goal was not only to organize, but also to effectively communicate the unique personality of an artist who has managed to connect deeply with his audience for decades.
Type of Project
rEBRANDING
Industry
ENTERTAINMENT
Place
Colombia
JHONNY RIVERA
The Opportunity
The opportunity lay in clearly communicating that Jhonny is not only a person who connects with audiences from 20 years ago, but is also managing to resonate with new generations. After a detailed analysis of the artist’s ‘data’ and meticulous strategic work, we identified the perfect balance to design a visual identity capable of enchanting both his long-time followers and new fans.
What did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Result
We created a visual identity based on a logo and monogram designed to reflect Jhonny’s unique personality, staying true to his essence while looking to the future of his career. Likewise, we designed an entire complementary graphic language that would graphically translate the tone of the Jhonny Rivera brand, taking its origins and vision as inspiration.
What did we do?
Logo Redesign
Look & Feel
Brand Book
by El Taller del Sabueso © 2025