LA TITA
The Challenge
The challenge was to merge three different companies into a single unified brand. This involved not only the redesign of the graphic identity, but also the creation of a strategic brand architecture that organized these three services in a coherent and flexible way, allowing a harmonious and clear integration.
Project Type
Rebranding
Industry
textile / education
Location
BOGOTÁ - Colombia
LA TITA
The Opportunity
We understood from the beginning the importance of unifying the 3 communities, so prioritizing their needs and interests became our main objective. With this vision, we designed a branding and communication strategy that would serve as a guide for this new brand. In addition, we created a friendly and fun visual identity, designed to connect with people.
What did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Output
We not only designed a logo, we created a character, La Tita, who is the protagonist of the different pieces. Additionally, we designed complementary iconography that facilitates the differentiation between the three brand architecture services. All of this was integrated into a cohesive graphic language that visually translates the concepts worked on during the strategic phase.
What did we do?
Brand Essence
Mission, Vision and Value Proposition
Look & Feel
Iconography
Illustration
by El Taller del Sabueso © 2025