TICINCO
The Challenge
Ticinco was born to break the established rules when it comes to eating pizza, so our mission was to generate a graphic and verbal identity that could translate in a fresh and uncomplicated way the personality and essence of this brand that came to make its customers smile with something more than just a slice of pizza.
Type of Project
New brand
Industry
Restaurant
Location
Colombia
TICINCO
The Process
We reunited with our partners after our successful collaboration with Juicio. Following the same process in which we defined the entire strategic and tactical foundation of the brand, we were also able to design the brand’s visual identity and language, which proved to be a crucial element in making a strong impact in a category that tends to be more of the same.
WHAT DID WE DO?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Output
We designed a fun, expansive graphic universe, completely different from the brand’s competitors. Beyond a logo, we let Ticinco express itself through a friendly and endearing character, a little friend who makes you laugh and is there when you need him… Together with a vibrant color palette and typography with plenty of personality, we created the perfect recipe for this brand that promises to take on the world one bite at a time.
WHAT DID WE DO?
Brand Essence
Mission, Vision and Value Proposition
Look & Feel
Visual Identity
Illustration
by El Taller del Sabueso © 2026