KAWSANA
The Challenge
Our mission was to design the graphic identity of a natural tourism platform, achieving a balance between organic and technological. We seek to convey the concept of “natural” without falling into artisanalism, at the same time reflecting its innovative character. As a new brand in the sector, our objective was to build a solid perception of seriousness and modernity, positioning it as a reliable and avant-garde option.
Project Type
NEW BRAND
Industry
TECHNOLOGY & TOURISM
Location
Colombia
KAWSANA
The Process
We collaborate closely with company partners to fully explore and understand the nuances of their vision, organizational culture, business objectives and brand opportunities. This focus on strategic foundations allowed us to bring clarity to each stage of the project. By establishing the pillars of Kawsana, we managed to design both the visual identity of the brand and the entire technological development of the platform.
What did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Result
We developed a solid and versatile graphic system, composed of a wide color palette, distinctive fonts that stand out from the competition, a simple and memorable logo, and diverse iconography. In addition, we integrate a cutting-edge technological platform designed to simplify the experience of those seeking to connect with the natural wealth of Colombia.
What did we do?
Brand Essence
Mission, Vision and Value Proposition
Visual Brand Identity
Iconography
UX/UI of the entire platform
Backend and Frontend development of the platform
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