DISCO-
BOGOTÁ
The Challenge
We had to create an image that captured the nostalgic essence of the disco era while reflecting the originality and freshness of this young DJ’s musical proposal. The challenge was to unite two seemingly opposite worlds in a cohesive visual identity that evoked the energy and glamour of the 1960s dance floor while pointing towards an exciting musical future.
Type of Project
New Brand
Industry
Entertainment
Location
NEW YORK, USA
DISCO BOGOTÁ
The Process
We orchestrated a brand strategy that aimed to transfer that rebellious and youthful spirit to Disco Bogotá’s vision, mission, and value proposition. We crafted a communication framework that hits the mark. This work resulted in a brand strategy that was visually translated into a rich and vibrant visual universe.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
We designed a multiple logo system, and likewise, created a complementary system using psychedelic shapes and vibrant colors. This was balanced with a timeless layout style and a combination of typefaces that take us back to the 60s while not forgetting the futuristic aspect of this musical proposal. As always, we saw a huge opportunity in the tone of voice for powerful and bold communication.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
Brand Architecture
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