JUICIO The Challenge We needed to capture the rebellion, energy, and authenticity of those early rockers who challenged social conventions. The visual identity had to not only represent the delicious experience of the hamburgers but also pay homage to the idea that every bite is a declaration of independence, a reminder that rebellion always tastes …
COM-PINCHE The Challenge Our mission was to challenge the conventional codes of healthy brands. We sought to stand out with a design that diverged from the expected, betting on originality and boldness to attract an audience looking for naturalness in a different, authentic, and fun way. Type of Project New Brand Industry Food Location MEDELLÍN, …
AMASSI The Challenge The challenge of developing a mass-market pizza brand in the Colombian market is particularly complex, given that the competition is dominated by sliced bread and flour tortillas. We needed to forge a young and fresh visual identity that would seduce Colombian consumers and invite them to explore new culinary options, thus challenging …
BABA´S HALAL The Challenge The challenge lay in the need to renew the image of Baba’s Halal without losing the essence and recognizable attributes that had already gained notoriety in the market. The challenge was to find the right balance between familiarity and innovation to ensure that the brand remained recognizable and, at the same …
CHICK- ENIN’ The Challenge The task was to escape from the usual clichés, infusing the brand with distinctive freshness and irreverence. Being a new brand, we needed to make a strong entry into the market, with a proposal that offered something new to the public and not only that, but also connected with them beyond …
CARAO The Challenge Our task was to reflect the exceptional quality of cocoa-based products, highlighting the meticulousness of the artisanal process, and exalting the work of the hands that create these products. We needed to express elegance and exclusivity without falling into extravagance, thus achieving a brand that not only delights the palate but also …
MAS META The Challenge The challenge involved conceptualizing and developing visual identities for eight ventures located in the Meta department, Colombia. These projects are part of the MAS Program, a joint initiative between the ‘Universidad de los Andes’ and Ecopetrol. We were given a two-month deadline to carry out the comprehensive design of the corporate …
LA SUPERIOR The Challenge It was an exciting challenge that required weaving the nostalgia of family recipes with the freshness of culinary innovation. It was a creative exercise aimed at capturing the very essence of the arepa: a delicious connection between past and present savored with every bite. Type of Project Rebranding Industry Food Location …
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