MERCADO PLATEADO The Challenge Mercado Plateado is a brand designed to connect the various actors in the ecosystem of the silver economy in Colombia. Creating a logo and graphic identity capable of communicating with such a wide and diverse audience represented a significant challenge. Project Type New Brand Industry SILVER ECONOMY Location Colombia MERCADO PLATEADO …
LA TITA The Challenge The challenge was to merge three different companies into a single unified brand. This involved not only the redesign of the graphic identity, but also the creation of a strategic brand architecture that organized these three services in a coherent and flexible way, allowing a harmonious and clear integration. Project Type …
SERÉ SERÁ The Challenge In a world saturated with the virtual, our goal was to convey the authenticity and value of the in-person experience, highlighting human connection, tangible creativity, and hands-on learning. We needed to create an identity that celebrated the artisanal, the real, and the sensory, setting us apart from other platforms that focus …
MAS META The Challenge The challenge involved conceptualizing and developing visual identities for eight ventures located in the Meta department, Colombia. These projects are part of the MAS Program, a joint initiative between the ‘Universidad de los Andes’ and Ecopetrol. We were given a two-month deadline to carry out the comprehensive design of the corporate …
UP LAWYERS The Challenge The challenge lay in communicating how Uplawyers overcome the traditional limitations of universities and provide a learning experience that fills the existing gaps in student preparation. The task involved visually communicating the idea of a dynamic educational space geared towards the practical application of both hard and soft skills in a …
360 Y UNO The Challenge Our task was to create an identity that not only inspired managers and professionals but also resonated with anyone looking to unlock their potential as a leader in any facet of life, whether as a family parent or as the captain of their amateur soccer team. The complexity lay in …
TODO POR CONTAR The Challenge The challenge was to visually capture the diversity of initiatives that embrace the promotion of reading and the exchange of ideas. Designing an identity that expressed the narratives woven into Todo por Contar. Type of Project Branding Industry Education Location Colombia TODO POR CONTAR The Process “The joy of learning” …
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