ALMA
QUERIDA

The Challenge

In a category flooded with minimalist and traditional brands, Alma Querida arrived to stomp its feet and break away from the status quo, which represented an important challenge in strategic and communication terms, since we had to build a powerful and energetic brand, whose presence would be instantly noticed.

Project Type

New Brand

Industry

FOOD

Location

Colombia

ALMA QUERIDA

The Opportunity

This brand was born from the beginning with the intention of collaborating with local artists, illustrators, photographers and designers. From there we started to design a graphic identity that was easy to replicate and intervene regardless of the work or style of the artist. After working together with the founders, we reached a point of balance that managed to balance the essence of the brand with the work of its different allies.

What did we do?

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

We created an abstract and unusual symbol that evoked ties and closeness, we connected it with a logo designed to communicate that premium part of the brand, from there we designed the packaging seeking, on the one hand, to get out of the category and, on the other, give relevance to the work of the artists who collaborate with Alma Querida.