SERÉ
SERÁ
The Challenge
In a world saturated with the virtual, our goal was to convey the authenticity and value of the in-person experience, highlighting human connection, tangible creativity, and hands-on learning. We needed to create an identity that celebrated the artisanal, the real, and the sensory, setting us apart from other platforms that focus on the digital experience.
Type of Project
New Brand
Industry
Education
Location
Bogotá, Colombia
SERÉ SERÁ
The Opportunity
Through a rigorous research process and strategic foundations that led us to design the DNA, personality, and essence of “Seré Será,” we managed to create a brand identity that was graphically translated from a logo evoking the concepts of connection and creativity. These concepts were further expanded in the brand’s graphic universe through its various applications.
What did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Result
Our logo became a source of inspiration for a wide range of patterns symbolizing the diversity of skills that “Seré Será” develop through their courses. The vibrant and rich color palette reflects the vitality of creativity and passion for art and craftsmanship. The result is a visual identity that not only represents the “handmade,” but also communicates the human value in the act of teaching and learning beyond a computer screen.
What did we do?
Brand Essence
Mission, Vision, and Value Proposition
Brand Look and Feel
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