Omnia The Challenge The challenge was to design the visual identity for this brand of truly nourishing food. The new packaging had to capture the essence of its branding strategy, faithfully reflecting its commitment to healthy, delicious, and sustainable products. The goal: to position the brand as a powerful leader in a rapidly expanding market …
AMASSI The Challenge The challenge of developing a mass-market pizza brand in the Colombian market is particularly complex, given that the competition is dominated by sliced bread and flour tortillas. We needed to forge a young and fresh visual identity that would seduce Colombian consumers and invite them to explore new culinary options, thus challenging …
ALBOR The Challenge The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market, but we had to communicate the value of craftsmanship and the premium character that a product with …
COM- PINCHE The Challenge Our mission was to challenge the conventional codes of healthy brands. We sought to stand out with a design that diverged from the expected, betting on originality and boldness to attract an audience looking for naturalness in a different, authentic, and fun way. Type of Project New Brand Industry Food Location …
ALMA QUERIDA The Challenge In a category flooded with minimalist and traditional brands, Alma Querida arrived to make a strong impact and break the status quo, which represented a significant challenge in strategic and communication terms, since we had to build a powerful and energetic brand, whose presence would be instantly noticeable. Type of Project …
GOURMART The Challenge We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence …
CARAO The Challenge Our task was to reflect the exceptional quality of cocoa-based products, highlighting the meticulousness of the artisanal process, and exalting the work of the hands that create these products. We needed to express elegance and exclusivity without falling into extravagance, thus achieving a brand that not only delights the palate but also …
LA SUPERIOR The Challenge It was an exciting challenge that required weaving the nostalgia of family recipes with the freshness of culinary innovation. It was a creative exercise aimed at capturing the very essence of the arepa: a delicious connection between past and present savored with every bite. Type of Project Rebranding Industry Food Location …
by El Taller del Sabueso © 2026