DIENTELEÓN The Challenge Our challenge was to completely redesign the visual identity of a brand whose image failed to convey the values, personality, and essence of this academy specializing in coffee and cacao tasting. It was crucial to develop a symbol that encapsulated its unique identity, so we decided to focus on the dandelion as …
GOURMART The Challenge We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence …
DELEVÄN The Challenge In a city like Bogotá, the number of bakeries is countless, in a market with so many options the challenge was to create a graphic identity that not only started from the strategy that was defined with the client, but that at the same time managed to stand out and stand out. …
JUICIO The Challenge We needed to capture the rebellion, energy, and authenticity of those early rockers who challenged social conventions. The visual identity had to not only represent the delicious experience of the hamburgers but also pay homage to the idea that every bite is a declaration of independence, a reminder that rebellion always tastes …
COM-PINCHE The Challenge Our mission was to challenge the conventional codes of healthy brands. We sought to stand out with a design that diverged from the expected, betting on originality and boldness to attract an audience looking for naturalness in a different, authentic, and fun way. Type of Project New Brand Industry Food Location MEDELLÍN, …
AMASSI The Challenge The challenge of developing a mass-market pizza brand in the Colombian market is particularly complex, given that the competition is dominated by sliced bread and flour tortillas. We needed to forge a young and fresh visual identity that would seduce Colombian consumers and invite them to explore new culinary options, thus challenging …
BABA´S HALAL The Challenge The challenge lay in the need to renew the image of Baba’s Halal without losing the essence and recognizable attributes that had already gained notoriety in the market. The challenge was to find the right balance between familiarity and innovation to ensure that the brand remained recognizable and, at the same …
CHICK- ENIN’ The Challenge The task was to escape from the usual clichés, infusing the brand with distinctive freshness and irreverence. Being a new brand, we needed to make a strong entry into the market, with a proposal that offered something new to the public and not only that, but also connected with them beyond …
CARAO The Challenge Our task was to reflect the exceptional quality of cocoa-based products, highlighting the meticulousness of the artisanal process, and exalting the work of the hands that create these products. We needed to express elegance and exclusivity without falling into extravagance, thus achieving a brand that not only delights the palate but also …
MAS META The Challenge The challenge involved conceptualizing and developing visual identities for eight ventures located in the Meta department, Colombia. These projects are part of the MAS Program, a joint initiative between the ‘Universidad de los Andes’ and Ecopetrol. We were given a two-month deadline to carry out the comprehensive design of the corporate …
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