ECOS DEL TAY The Challenge In a world where gamer and video game brands tend to follow established patterns, the challenge was to create an identity that broke with convention. It had to be a brand designed not only for a 100% digital environment, but also capable of connecting with an engaged and passionate community. …
ALMA QUERIDA The Challenge In a category flooded with minimalist and traditional brands, Alma Querida arrived to make a strong impact and break the status quo, which represented a significant challenge in strategic and communication terms, since we had to build a powerful and energetic brand, whose presence would be instantly noticeable. Type of Project …
EL TALLER DEL SABUESO The Challenge In this case, our own brand needed to grow. Taller del Sabueso was born with a very playful, simple, and youthful personality; however, over time, we realized we were starting to have increasingly larger clients. That was the main reason for this rebranding, where we needed to maintain our …
TECHTIVO The Challenge The main objective was to convey the flexibility and adaptability that define this brand, highlighting its ability to build highly effective teams aligned with the specific needs of each project. Furthermore, we sought to emphasize its capacity to successfully address a wide range of technological challenges across different sectors, demonstrating its commitment …
MERCADO PLATEADO The Challenge Mercado Plateado is a brand designed to connect the various actors in the ecosystem of the silver economy in Colombia. Creating a logo and graphic identity capable of communicating with such a wide and diverse audience represented a significant challenge. Project Type New Brand Industry SILVER ECONOMY Location Colombia MERCADO PLATEADO …
LA TITA The Challenge The challenge was to merge three different companies into a single unified brand. This involved not only the redesign of the graphic identity, but also the creation of a strategic brand architecture that organized these three services in a coherent and flexible way, allowing a harmonious and clear integration. Project Type …
KAWSANA The Challenge Our mission was to design the graphic identity of a natural tourism platform, achieving a balance between organic and technological. We seek to convey the concept of “natural” without falling into artisanalism, at the same time reflecting its innovative character. As a new brand in the sector, our objective was to build …
GOURMART The Challenge We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence …
DIENTELEÓN The Challenge Our challenge was to completely redesign the visual identity of a brand whose image failed to convey the values, personality, and essence of this academy specializing in coffee and cacao tasting. It was crucial to develop a symbol that encapsulated its unique identity, so we decided to focus on the dandelion as …
FLUFFY KIDS The Challenge The owners of this incredible company, located in Medellín, approached us with the challenge of rethinking their brand positioning. Their goal was to effectively convey their deep understanding of child development through the spaces where children grow up. The brand needed to feel designed for both parents and children without adopting …
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