MERCADO PLATEADO The Challenge Mercado Plateado is a brand designed to connect the various actors in the ecosystem of the silver economy in Colombia. Creating a logo and graphic identity capable of communicating with such a wide and diverse audience represented a significant challenge. Project Type New Brand Industry SILVER ECONOMY Location Colombia MERCADO PLATEADO …
LA TITA The Challenge The challenge was to merge three different companies into a single unified brand. This involved not only the redesign of the graphic identity, but also the creation of a strategic brand architecture that organized these three services in a coherent and flexible way, allowing a harmonious and clear integration. Project Type …
KAWSANA The Challenge Our mission was to design the graphic identity of a natural tourism platform, achieving a balance between organic and technological. We seek to convey the concept of “natural” without falling into artisanalism, at the same time reflecting its innovative character. As a new brand in the sector, our objective was to build …
JHONNY RIVERA The Challenge Jhonny is an artist widely loved and recognized by a large audience in Colombia. The challenge was to give structure and graphic coherence to their brand, which until now lacked a clear and consistent visual identity. Our goal was not only to organize, but also to effectively communicate the unique personality …
GOURMART The Challenge We redesigned the logo and packaging of this ready-to-eat healthy food brand, facing a key challenge: creating a visual identity that projected a premium character without being luxury, and that, at the same time, transmitted naturalness without falling into the artisanal. We had to find a visual balance that captured the essence …
DELEVÄN The Challenge In a city like Bogotá, the number of bakeries is countless, in a market with so many options the challenge was to create a graphic identity that not only started from the strategy that was defined with the client, but that at the same time managed to stand out and stand out. …
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