FLUFFY KIDS The Challenge The owners of this incredible company, located in Medellín, approached us with the challenge of rethinking their brand positioning. Their goal was to effectively convey their deep understanding of child development through the spaces where children grow up. The brand needed to feel designed for both parents and children without adopting …
DIENTELEÓN The Challenge Our challenge was to completely redesign the visual identity of a brand whose image failed to convey the values, personality, and essence of this academy specializing in coffee and cacao tasting. It was crucial to develop a symbol that encapsulated its unique identity, so we decided to focus on the dandelion as …
CEINFES The Challenge The challenge stemmed from the need to refresh Ceinfes’ visual identity without losing its essence and recognizable attributes, which had already gained prominence in the market. The challenge lay in finding the right balance between warmth and experience, ensuring the brand remained recognizable while simultaneously attracting new consumers seeking brands that reflect …
HEREDEROS The Challenge Our task was to create packaging that would function as a clear visual representation of the brand’s branding strategy. The goal was to ensure that these packages became a powerful vehicle to transmit their identity and differentiate themselves in a highly competitive market. The solution had to not only stand out visually, …
MADELYN The Challenge The challenge was to find a balance between professionalism and the warmth that defines this brand. It was essential to develop a graphic identity capable of deeply connecting with its target audience, encompassing both the cultural and emotional closeness of the Latin market and the American public. This challenge involved creating an …
ECOS DEL TAY The Challenge In a world where gamer and video game brands tend to follow established patterns, the challenge was to create an identity that broke with convention. It had to be a brand designed not only for a 100% digital environment, but also capable of connecting with an engaged and passionate community. …
TERATOLAND The Challenge We needed to capture the disruption, energy and authenticity of the founder of Teratoland. The visual identity had to not only represent the rebellion of breaking out of the mold in a category where minimalism and genericism have become the rule, but also give visibility to color, bravery, what is different, what …
ALBOR The Challenge The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market, but we had to communicate the value of craftsmanship and the premium character that a product with …
EL TALLER DEL SABUESO The Challenge In this case, our own brand needed to grow.Taller del Sabueso was born with a very playful, simple, and youthful personality; however, over time, we realized we were starting to have increasingly larger clients.That was the main reason for this rebranding, where we needed to maintain our playful and …
MERCADO PLATEADO The Challenge Mercado Plateado is a brand designed to connect the various actors in the ecosystem of the silver economy in Colombia. Creating a logo and graphic identity capable of communicating with such a wide and diverse audience represented a significant challenge. Project Type New Brand Industry SILVER ECONOMY Location Colombia MERCADO PLATEADO …
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