SUMMUM
The Challenge
The client entrusted us with rebranding a leading company in the development of complex, large-scale engineering projects. The challenge lay in translating its track record, prestige, and technical solidity into an identity that is more modern, approachable, and human.
The new brand balances the company’s specialized expertise with the value of the people who make every project possible.
Type of Project
REBRANDING
Industry
B2B
Location
SOUTH AMERICA
SUMMUM
The Opportunity
Humanizing the brand became a strategic opportunity. Based on surveys and interviews with Sumum’s clients, we identified that their key differentiator lies not only in technical excellence but also in the ability to build close, trusting relationships throughout projects that can span several years.
what did we do?
Research and Analysis
Brand DNA
Brand Personality
Tone of Voice
The Output
We evolved the graphic elements and recognition established by Summum to bring to life an identity that is more modern, approachable, and aligned with their new strategy—a brand that communicates responsibility, human warmth, and solid technical expertise.
what did we do?
Brand Essence
Mission Vision, and Value Proposition
Look & Feel
by El Taller del Sabueso © 2026