Omnia

The Challenge

The challenge was to design the visual identity for this brand of truly nourishing food. The new packaging had to capture the essence of its branding strategy, faithfully reflecting its commitment to healthy, delicious, and sustainable products. The goal: to position the brand as a powerful leader in a rapidly expanding market in Colombia, winning over increasingly conscious and demanding consumers.

Type of Project

NEW BRAND

Industry

FOOD

Location

Colombia

OMNIA

The Process

We developed a comprehensive brand strategy designed to capture and convey Omnia’s fun, authentic, and uncomplicated spirit, deeply integrating it into its vision, mission, and value proposition. This process not only allowed us to redefine the brand’s core objectives but also to align its identity with the expectations and desires of its target audience.

What did we do?

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

We conceived a graphic identity that acts as a visual translation of the brand strategy, ensuring that every element reflects its essence and values. Our focus was on designing a packaging architecture that effectively communicates the importance of its ingredients, which are few, nutritious, and healthy. To achieve this, we developed custom illustrations that not only lend a distinctive character but also become the focal point of each package.