DELEVÄN
The Challenge
In a city like Bogotá, the number of bakeries is countless, in a market with so many options the challenge was to create a graphic identity that not only started from the strategy that was defined with the client, but that at the same time managed to stand out and stand out. from the mold of the trends that flood this category.
Project Type
New Brand
Industry
FOOD
Location
Colombia
DELEVÄN
The Opportunity
We hold briefing sessions and collaborative workshops to fully understand the essence of Delevän. Through a detailed analysis of its culture, its values and its purpose, our team was able to obtain a clear perspective that allowed us to define a more precise value proposition and establish a solid strategic direction, which would then be translated graphically.
What did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Result
We create a visual identity that reflects the fundamental pillars of the strategy. This comprehensive system ranges from carefully selected fonts and fresh, humorous illustrations to a fresh, youthful photography style that genuinely connects with the target audience. Each element was conceived with dynamism and flexibility, thinking about facilitating the growth and future expansion of the brand.
What did we do?
Brand Essence
Mission, Vision and Value Proposition
Look & Feel
Packaging
Illustration
by El Taller del Sabueso © 2025