FLUFFY
KIDS

The Challenge

The owners of this incredible company, located in Medellín, approached us with the challenge of rethinking their brand positioning. Their goal was to effectively convey their deep understanding of child development through the spaces where children grow up. The brand needed to feel designed for both parents and children without adopting an overly childish or “traditionally” playful aesthetic.

Type of Project

REBRANDING

Industry

INTERIOR DESIGN

Location

Colombia

FLUFFY KIDS

The Opportunity

Through our DNA workshop, we were able to assess and categorize the emotional needs of parents when designing the spaces where their children would spend their childhood. This allowed the brand’s purpose and personality to be specially developed to convey the calm, love, and commitment that ultimately resonates through the spaces they create.

What did we do?

Research & Analysis

Brand DNA

Mission and Vision

Tone of Voice

The Output

Introducing the new Fluffy Kids, a brand that conveys the calm and knowledge parents want to feel supported when designing spaces for their children from scratch. A brand that feels close to children without falling into fleeting trends.