DIENTELEÓN

The Challenge

Our challenge was to completely redesign the visual identity of a brand whose image failed to convey the values, personality, and essence of this academy specializing in coffee and cacao tasting. It was crucial to develop a symbol that encapsulated its unique identity, so we decided to focus on the dandelion as the central element.

Type of Project

NEW BRAND

Industry

Food & Beverage

Location

Colombia

DIENTELEÓN

The Opportunity

We conducted a branding workshop in collaboration with the entrepreneurs to delve deeper into the essence of Dienteleón. We gained a comprehensive understanding of the brand. This process allowed us to articulate a clear value proposition and develop a solid strategic direction, which was subsequently translated into a coherent graphic representation aligned with its identity.

What did we do?

Research and Analysis

Brand DNA

Values

Tone of Voice

The Output

We identified the most memorable element from the previous identity, the dandelion, but completely redesigned it. We also designed a simple yet versatile identity, as it needed to be very easy to use across its various applications, since the entrepreneurs themselves would be designing the brand’s different communication materials.