ECOS
DEL TAY

The Challenge

In a world where gamer and video game brands tend to follow established patterns, the challenge was to create an identity that broke with convention. It had to be a brand designed not only for a 100% digital environment, but also capable of connecting with an engaged and passionate community.

Project Type

New Brand

Industry

GAMING

Location

Colombia

ECOS DEL TAY

The Opportunity

We developed a strong brand concept that not only gave coherence to every element, from the name to the visual language, but also helped build a strong identity for the community. More than just a design, we created a universe where gamers could see themselves and feel part of something bigger.

What did we do?

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

We developed a vibrant and characterful visual identity, where each element reinforces the brand’s core concept. The fonts evoke a medieval feel with a strong personality, while the logo was designed with multiple applications to avoid monotony. We played with compositions and selected images that enhanced the visual narrative, achieving a dynamic, authentic, and constantly evolving brand.