HEREDEROS

The Challenge

Our task was to create packaging that would function as a clear visual representation of the brand’s branding strategy. The goal was to ensure that these packages became a powerful vehicle to transmit their identity and differentiate themselves in a highly competitive market. The solution had to not only stand out visually, but also consolidate the brand’s presence as a strong and reliable reference within its category.

Project Type

BRANDING

Industry

Pets

Location

Colombia

HEREDEROS

The Opportunity

The foundation of this branding work was our strategic research and development process, designed specifically for visionary brands seeking a unique and powerful direction. By choosing to work with us, Herederos opted for a work that does not respond to trends, it decided to work under a strategic basis that supported all the conceptual, visual and communication decisions of the brand.

What did we do?

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

Through meticulous illustration work, we brought to life the protagonists of the packaging, harmoniously integrating them with other key elements of the brand’s visual identity, such as tone of voice, personality, fonts and color palette. By mixing each of these components, we manage to create the perfect recipe to honor these beings who deserve the best.