EL TALLER
DEL SABUESO
The Challenge
In this case, our own brand needed to grow.
Taller del Sabueso was born with a very playful, simple, and youthful personality; however, over time, we realized we were starting to have increasingly larger clients.
That was the main reason for this rebranding, where we needed to maintain our playful and youthful essence and combine it with a more professional tone that would stand up to more “serious” clients.
Type of Project
REBRANDING
Industry
DESIGN STUDIO
Location
COLOMBIA
EL TALLER DEL SABUESO
The opportunity
Through in-depth reflection with the team and extensive market research, we realized that the type of positioning we were seeking at Taller del Sabueso had a strong market presence. Since most of the competitors were either too serious or too youthful, we were the middle ground.
What did we do?
Research & Analysis
Brand DNA
Brand Personality
Tone of Voice
The Output
We redesigned our entire brand, while respecting our existing identity.
Through internal reflection and exploration, we developed a subtle yet powerful brand refresh, where the new positioning was felt without losing our youthful and playful essence.
What did we do?
Brand Essence
Mission, Vision and Value Proposition
Look & Feel
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