ALMA
QUERIDA
The Challenge
In a category flooded with minimalist and traditional brands, Alma Querida arrived to make a strong impact and break the status quo, which represented a significant challenge in strategic and communication terms, since we had to build a powerful and energetic brand, whose presence would be instantly noticeable.
Type of Project
NEW BRAND
Industry
Food
Location
Colombia
ALMA QUERIDA
The Opportunity
This brand was born from the outset with the intention of collaborating with local artists, illustrators, photographers, and designers. From there, the goal was to design a graphic identity that would be easy to replicate and adapt, regardless of the artist’s work or style. After working closely with the founders, we reached a point of equilibrium that successfully balanced the brand’s essence with the work of its various partners.
What did we do?
Research & Analysis
Brand DNA
Personality
Tone of Voice
The Output
We created an abstract and unusual symbol that evoked bonds and closeness, we connected it with a logo designed to communicate that premium part of the brand, from there we designed the packaging seeking on the one hand to stand out from the category and on the other hand, to give relevance to the work of the artists who collaborate with Alma Querida.
what did we do?
Brand Essence
Mission, Vission and Value Proposition
Look & Feel
Packaging
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