ALBOR

The Challenge

The challenge was to encapsulate the richness and diversity of the flavors and traditions that define Colombia in each bottle. We had to create something that not only stood out in an increasingly competitive market, but we had to communicate the value of craftsmanship and the premium character that a product with these characteristics has.

Type of Project

NEW BRAND

Industry

DRINKS

Location

Colombia

ALBOR

The Opportunity

We engage in in-depth dialogues and brand workshops to capture the essence of Albor. Through a culture assessment and competitive environment investigation, our team gained a clear vision to lay the foundation for a refined value proposition and its strategic direction.

What did we do?

Research & Analysis

Brand DNA

Personality

Tone of Voice

The Output

We designed a visual identity that embodies the pillars of the strategy: a complete system, from fonts and illustrations of animals native to Colombia, to a photographic style that speaks to the target audience without pretensions. All of these elements are dynamic, and were designed to pave the way for future expansion.