MERCADO
PLATEADO
The Challenge
Mercado Plateado is a brand designed to connect the various actors in the ecosystem of the silver economy in Colombia. Creating a logo and graphic identity capable of communicating with such a wide and diverse audience represented a significant challenge.
Project Type
New Brand
Industry
SILVER ECONOMY
Location
Colombia
MERCADO PLATEADO
The Opportunity
Establishing the foundation for this brand required a broad and diverse approach. Based on an in-depth analysis of the market and the different actors, we were able to clearly define the vision, mission, value proposition and DNA of Mercado Plateado. This strategic work was essential to give way to the graphic development of the brand’s visual identity.
What did we do?
Research & Analysis
Brand DNA
Personalize
Tone of Voice
The Output
We created a visual identity that reflects the pillars of the strategy, starting with a distinctive and easy-to-recognize logo. From there, we developed a comprehensive visual system that strengthened the brand’s proposal, ensuring inclusive and versatile communication. This approach prevented the brand from depending exclusively on the logo, offering a rich and flexible visual language.
What did we do?
Brand Essence
Mission, Vision and Value Proposition
Look & Feel
Iconography
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