MADELYN The Challenge The challenge was to find a balance between professionalism and the warmth that defines this brand. It was essential to develop a graphic identity capable of deeply connecting with its target audience, encompassing both the cultural and emotional closeness of the Latin market and the American public. This challenge involved creating an …
HOUND SOCIETY The Challenge We needed to effectively communicate how Hound Society’s mission is to break down the taboos associated with male grooming and redefine classic, macho masculinity. The challenge was to break away from entrenched stereotypes, visually conveying a vision of masculinity that embraces authenticity and diversity through a sober and elegant aesthetic. Type …
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